The best-selling Built to Last answered the question of what it takes to build an enduring, great company from the ground up. Good To Great answers an even more compelling question: can a good company become a great one and, if so, how?
Built to Last was a phenomenal success: ‘It is a fair assumption that as the seminal importance of this book begins to permeate the upper echelons of business and business schools. Collins and Porras will emerge as the gurus to watch over the next decade.’
Good To Great explores a whole new concept, backed by the rigorous research standards which gave Built to Last such an impact.